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How retailers can get the most from MS Dynamics CRM

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Posted by Alex Phillips about 1 year ago

To manage all the complexities that come with running an ecommerce business, you need a robust retail management system – namely Microsoft Dynamics CRM.

Retailers need to deal with a range of issues, from operations and staffing to inventory and merchandising. They need to monitor performance and operate across multiple channels without interrupting the customer experience. Dependable service is a must and can be achieved with the help of Dynamics 365 for Retail.

A recent article on Customer Think shares tips and information about the system and shows how it is helping retailers stay one step ahead of the competition. Here’s how...

1. Unified ecommerce

Businesses need a system that creates a seamless customer experience and manages every aspect of operations. Customers continually use different ways to browse and buy products and interact with retailers. Dynamics 365 for Retail offers users a familiar, reliable, cross-channel platform, meaning a more satisfying store, mobile, online, and contact centre shopping experience. The result is more flexibility and freedom in terms of ordering, collection and delivery.

2. Customer experience management

Customers’ time is precious, and if they are following a brand, they expect to feel valued. Thanks to the customer experience management feature of Dynamics 365 for Retail, retailers can meet the expectations of customers and deliver an enjoyable shopping experience. This seamless experience is further augmented through integrated touchpoints. Retailers know they need to do more than just offer the best deal. Dynamics 365 for Retail allows them to access real-time customer data and make informed decisions based on real-time reports.

3. Workforce management

Employees can also benefit from Dynamics 365 for Retail. It gives them a more personalised experience as retailers designate departments, positions, jobs and reporting responsibilities. It allows retailers to illustrate the organisational structure of the business and gives employees access to assigned tasks, schedules and responsibilities via a self-service portal.

4. Simple deployment and updates

With ecommerce and mobile optimisation, a retail business can run 24/7. Made and designed specifically in the Microsoft cloud, Dynamics 365 for Retail remains up-to-date and doesn’t require updates to be downloaded.

5. Integrate POS system

Retailers are able to deal with merchandising, inventory, and channel management stages. The integrated POS system can be run either on premise or in the cloud through a range of devices, browsers and OS.

If you are looking to get the most out of Dynamics 365 for your retail business, get in touch with Hunter Charles. We can help you find the talent you need to make your business a success.

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