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Head of Marketing

Head of Marketing

Job Title: Head of Marketing
Contract Type: Permanent
Location: Berkshire, England
Industry:
Salary: £80000 - £100000 per annum + Benefits
Start Date: ASAP
Reference: DMS220819002_1566489073
Contact Name: Damian Speirs
Contact Email: damian.speirs@Talentinternational.com
Job Published: August 22, 2019 16:51

Job Description

Head of Marketing / Marketing Director / Digital Marketing / Ecommerce / Sales Strategy / Commercial Strategy / Permanent / M4 Corridor / Eire / Expensed Travel

£80 - £100K (Depending on Experience)

I am working exclusively with a leading Pharmaceutical Business who are looking to hire a Head of Marketing on a permanent basis. Due to the nature of the business not a huge amount of information can be shared via an advert. Please consider the below list of requirements and drop me your CV if you wish to discuss further.

Head of Marketing:

  • Degree level education (MBA or degree in digital marketing preferred)
  • 5+ years experience of digital marketing in a commercial organisation, ideally in International Healthcare
  • Experience of B2B and B2C lead generation and nurturing, ideally in international healthcare
  • Strong numeracy skills
  • Planning skills
  • Management skills and strong team player
  • Cultural sensitivity
  • Ability to work under pressure
  • Customer Service mentality
  • Tolerance of ambiguity and flexibility
  • Manage online business including Digital Marketing and e-commerce functions.
  • Line management of Digital Commercial Function including content and e-commerce
  • Lead timely content creation and optimise digital levers to generate awareness, drive content to client channels and maximise conversion.
  • Lead PR campaigns in relevant markets
  • Run CRM and subscription programs in retain and increase enrollment in the loyalty program
  • Manage pricing and promotions to ensure profitable sales in partnership with Pricing Committee
  • Develop innovative packaging designed to maximise conversion and differentiate from the competition.
  • Ensure co-ordination of artwork with agencies and partners to ensure on-time production
  • Produce updated forecasts (online and partner) as required by the business reporting cycle
  • Prepare sales and digital metrics reports (online sales and partner sales). Use metrics from Digital to optimise spend.
  • Develop & deliver performance dashboards for Senior management on a timely basis
  • Organise business update meetings as required
  • Support review of partner marketing plans
  • In depth analysis of international partner markets for clients portfolio identifying key trends, PEST factors and defining SWOT for the International business plan
  • Conduct on-going Market research to inform and monitor the progress of the plan and optimise customer experience
  • Manage third party agencies to deliver cost effective projects aligned with marketing strategy.
  • Preparation of agency briefs and appointment of agencies
  • Establish relevant KPI's for agency management

Please send me your CV and I will call you to discuss.

Head of Marketing / Marketing Director / Digital Marketing / Ecommerce / Sales Strategy / Commercial Strategy / Permanent / M4 Corridor / Eire / Expensed Travel